Oakwell Cosmetics DTC Focused Ecommerce Website

UI UX Design, UX Research, Competitor Analysis,Visual Design.

Oakwell Cosmetics, part of Denver’s Oakwell Beer Spa, offers beer-infused skincare and haircare products blending natural ingredients with the benefits of beer. Their mission is to deliver nourishing, high-quality products with a fresh, playful approach to beauty and wellness. As the UI/UX designer, I designed DTC-focused website pages with a modern, CRO-driven layout, mapping user flows, creating wireframes, and producing high-fidelity mockups to effectively showcase the brand and boost sales.