Lusty Lifestyle DTC Centered Ecommerce Website Design

UI UX Design, UX Research, Competitor Analysis,Visual Design.

This project focused on designing a direct-to-consumer eCommerce website for LUSTY, a lifestyle brand centered on motivation, balance, and personal growth. The goal was to create a seamless shopping experience that communicates the brand’s identity, engages customers with inspiring content. As the UI/UX designer, I crafted the site architecture, user flows, and high-fidelity designs. I worked on product pages, storytelling sections, and checkout flows to balance usability with brand expression. My approach emphasized clarity, responsive layouts, and visual hierarchy.